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Meet The Team

Who We Are

Matt Beischel

Founder & CEO

Matt is a designer, developer, and optimization specialist. He has a passion for creating efficiency and growth via knowledge sharing, process automation, and information organization, with 15+ years of experience in UX design, behavioral data analysis, and front-end web development. He collaborates with clients to run hundreds of split tests yearly and apply the intelligence gained from those tests to develop testing plans which dramatically lift website conversion and revenue.

Matt is a Cincinnati, Ohio native, and has lived there his whole life, with a 5-year sidequest in Syracuse New York where he earned a Bachelor of Fine Arts while attending Syracuse University. In his free time, he enjoys jogging, cooking, and video games, with his favorite game genres being retro, rhythm, and RPGs. He loves baseball and is a devoted fan of his hometown MLB team, the Cincinnati Reds. This means that his favorite holiday is, of course, Opening Day.

Elijah Ulsh

Marketing Intern

Elijah is a student at Ohio Northern University, pursuing a BA in marketing with a minor in business analytics. He has a passion for deriving meaning from data and translating it into digestible formats. His main responsibilities include conducting quantitative research through Google Analytics, report development, and sales processes improvement. He holds both beginners and advanced Google Analytics certification.

Elijah plays football at ONU and he is a part of Polar Careers which is the on-campus careers office. In his free time, Elijah watches the Cincinnati Bengals and hopes that, before he dies, they will win at least one playoff game. He enjoys going to the gym and playing video games with his friends. His current favorite game genre is battle royal, specifically Call of Duty Warzone. When he’s not working, lifting, or playing video games, he’s probably listening to country or hip hop/R&B.