Hypothesis Builder

Formulating a strong hypothesis is the foundation of a successful split test. A good hypothesis has three main components:

Comprehension – Identifying something that can be improved upon
Response – Change that can cause improvement
Outcome – Measurable result of change that determines success

Don’t know where to start? We’ve got you covered. Use this hypothesis builder to assemble all the information you need.

Corvus CRO Hypothesis Builder

Comprehension

We have observed

analytics data, user survey, heatmap, etc.

Response

We want to

page type(s) or URL(s)

for

traffic sources or user behaviors

Outcome

This should lead to

which will be measured by

and backed up by

Comprehension

We have observed by .

Response

We want to at on for .

Outcome

This should lead to , which will be measured by and backed up by .

Need Help Testing Your New Hypothesis?

Thanks to the builder above you’ve got a great hypothesis on your hands, but now what? How does that translate into a test? What tools should I use? Which test should I run first?

Hypothesis Builder

Need Help Testing Your New Hypothesis?

You have questions. We have answers. We can help.