Case Studies
Detailed reports about split test projects we’ve run for our clients, thoroughly backed up with research and statistics. Full transparency about our method and results; no hidden stats or fudged numbers.
Dead Clicks: When Less Makes More
August 24, 2020
Dead clicks occur when a user clicks an element on a web page but nothing happens. Here’s how we identified and resolved an important dead click for a client that lead to a 16% increase in orders.