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The transfer of pollen from one plant to another, enabling fertilization and the production of seeds, most often by an animal or by the wind. – Wikipedia

CRO Example

Sharing experimentation and optimization efforts and results throughout the organization you work for. This typically means engaging with your soft skills of planning, organizing, and communication to distribute CRO information across many different individuals and teams. This information then “pollinates” their minds, producing new ideas (seeds) that the optimization team can nurture. Look… it’s a whole botanical metaphor for ideation, OK?

Additional Reading

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