Formulating a strong hypothesis is the foundation of a successful split test. A good hypothesis has three main components:
- Comprehension – Identifying something that can be improved upon
- Response – Change that can cause improvement
- Outcome – Measurable result of change that determines success
Don’t know where to start? We’ve got you covered. Use this hypothesis builder to assemble all the information you need.
Need Help Testing Your New Hypothesis?
Thanks to the builder above you’ve got a great hypothesis on your hands, but now what? How does that translate into a test? What tools should I use? Which test should I run first?