Hypothesis Builder

Formulating a strong hypothesis is the foundation of a successful split test. A good hypothesis has three main components:

  • Comprehension – Identifying something that can be improved upon
  • Response – Change that can cause improvement
  • Outcome – Measurable result of change that determines success

Don’t know where to start? We’ve got you covered. Use this hypothesis builder to assemble all the information you need.

Corvus CRO Hypothesis Builder
analytics data, user survey, heatmap, etc.
page type(s) or URL(s)
traffic sources or user behaviors

We have observed by .


We want to at on for .


This should lead to , which will be measured by and backed up by .

Need Help Testing Your New Hypothesis?

Thanks to the builder above you’ve got a great hypothesis on your hands, but now what? How does that translate into a test? What tools should I use? Which test should I run first?

You have questions. We have answers. We can help.