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The design of products, devices, services, or environments so as to be usable by people with disabilities. – Wikipedia

CRO Example

Accessibility benefits everyone, both the user and the business. Doing things like larger font sizes on mobile devices, fleshing out attributes to form inputs (placeholder text, autocomplete type, keyboard type, etc.), checking color contrasts, etc. Basically, taking steps to ensure that a website is easy to use. Reducing friction is already a common CRO tactic, and accessibility is an ethically viable extension of that. Often, lack of accessibility is a “sin of omission” caused by inexperience or time constraints; no one would deliberately want to make their website harder to use, right? Unless you’re a jerk that engages in the use of dark patterns

Additional Reading

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