Optimizing your website is the most reliable way to make more money with your online store.
You run an online business. You could be making more money, but your website is holding you back. Corvus provides a range of services to help you better understand your audience, identify problems they have in their interactions with your business, and deliver an improved experience that will create a devoted customer base.
Get startedSelling products online is hard work. You've got to handle production, manage inventory, fulfill orders, run ad campaigns, field support requests, and put out any other fires that come along with running a business. Websites often fall to the bottom of many roadmaps. That's a shame. Your site is the digital home of your business. It's where people come to buy your products, and the first place they look when they need help with their shiny new toys. If your website isn't optimized to convert browsers into buyers, then you're leaving a significant amount of money on the table.
How do you know you're not optimized?
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A vast majority of visitors to your site don't buy anything.
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Your average order value is the price of a single product.
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Visitors to your site exit immediately, leading to a high bounce rate.
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You receive a big volume of support requests for basic information.
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Subscription customers churn due to unmet expectations.
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Your customer lifetime value is less than cost to acquire a customer.
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A large number of filled carts end up being abandoned.
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Dissatisfied customers return their products because of unclear offer.
These metrics are all crucial to the health of digitally native businesses. They're all the rage in DTC marketing circles. These KPIs are hotly debated, but rarely do they get tied back to websites. Even the darlings of consumer product start-ups struggle with their website.
Why do so many companies struggle with their websites?
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They're lacking a program for making changes to improve their websites. Instead of making incremental changes, they wait until a design has become stale to do a wholesale redesign.
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They're lean businesses, so they don't often have the resources to dedicate towards websites experimentation.
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They design by speculation, ignoring customers while creating internal tension.
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They use stock themes and designs that worked in the company's early days, but is not suited to grow with the business.
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Making changes is risky; one wrong move can cost them millions of dollars.
Yet, these are all just symptoms, lagging indicators, of the true problem: Most companies don't understand what their customers want. They make assumptions instead of doing thorough research. At the end of the day, that leads to below average customer experiences.
Let's break down the elements of a bad user experience
Yikes, that's a wide range of issues. Even worse, these problems don't get fixed overnight. Instead, Corvus advocates and is an expert in building experimentation programs. Once in place, you'll have the process in place to not only fix the initial batch of problems, but continuously deliver better experiences.
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A website that is not intuitive or easy-to-use
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Soggy product or company positioning
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Copywriting that focuses more on the company or a product's features than the problem it solves for a customer.
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Confusing site structure and information hierarchy.
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Poor technical performance (slow load times)
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Rendering bugs that prevent interaction and make the site look untrustworthy.
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Poor or lacking usage of images and illustration
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Visual design that is not appealing and makes content difficult to understand.
Here's where Corvus saves the day (and your website)
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End-to-end optimization program
Get ready to supercharge your website. We embed ourselves in your company to provide top-notch experimentation services. We establish a program, gather customer research, configure tools, collect data, and come up with a list of items to start testing within the first 30 days. From there, we will help design and build out these tests. Once they run their course, we can find the winners and your team can implement the final change. Rinse and repeat
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Custom design and development
Sometimes, your website is needs so much work, it's better off to get to a good baseline before testing. Or maybe you're launching a brand new company. You're going to need a site that converts well and is prepped for an experimentation program.
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Website audit
Not ready for a full plan, but would like to discover problems on your site? We'll break it down for you, giving you a prioritized list of high-impact changes you can test for yourself. We also will help you lay the groundwork for an experimentation platform.
Fix your website before it ruins your business!
Corvus wants to help online businesses generate an additional billion dollars of revenue. And we’re going to get there by helping small businesses like you create a culture of experimentation and optimization. A website is the a valuable asset, it’s time you start treating it that way.
Get started“Having the expanded ability to do everything from personalization based on traffic source or other variables, to coding more complex tests across our entire site, we've had the ability over the past 3+ years of work to find out what works for our audience. Most importantly, the results we've been able to achieve have equaled the ability to hire 4 additional team members and to expand our operations. Not sure how we would have done all of this without Corvus CRO's partnership in making our business more successful. Highest recommendation.”
“CorvusCRO has been an excellent partner in helping us establish and implement a best practice A/B testing program. They function as a seamless extension of our internal ecommerce team. Out of the gate, the program has already paid for itself in revenue gains.”
"Our partnership with Corvus CRO is a critical component on our path to growth at Discount Ramps. The conversion rate enhancements we have uncovered with the Corvus CRO team over the past four years has fueled our ability to keep driving additional customers to our store."