What Happened at Corvus CRO This Week

Corvus CRO is a FullStory agency partner

Partnering with FullStory to Determine the “Why” Behind User Behavior

Excited to announce that Corvus CRO is a FullStory agency partner! FullStory is a SaaS platform that delivers digital experience analytics, on-the-fly conversion funnels, session replay, advanced ability to search and segment, and robust debugging and developer tools—all while integrating with leading services across product, engineering, and marketing stacks.

Cause and effect is a guiding principle of conversion optimization. Split testing tools (like Convert, Optimizely, or VWO) measure the effect of change on user behavior, or “what” happened. Behavior tracking tools like FullStory show the user’s behavior, informing “why” it happened. Determining why is critical to understanding your users so you can build good hypotheses, and good hypothesis is the root of creating value from split testing.

Cause and effect. What and why. Split testing and behavior tracking; two must-have tools for a successful conversion optimization program.